‘The smarter choice’ was the message OnePlus wanted to send to the UK market to get people to buy their handsets with superior cameras tech. So we thought the horror genre was a smart way to do that for our first campaign. We then followed this up with some further proof of their superiority with some very ‘smart’ tests.

some things some people said

“Stop whatever you're doing and check out OnePlus 5's Lake Blood gory and fun video ad”

“And the prize for cheesiest & weirdest ad goes to... OnePlus 5”

“OnePlus 5 Lake Blood ad is a gory but funny piece of hard sell fluff”