After winning the Virgin Atlantic pitch, we relaunched this iconic brand with a whole new platform idea bringing it in to the 21st century, whilst retaining its much loved spirit and swagger.

Since the campaign went live, the airline has a series of industry-leading inclusivity initiatives for its people. Most recently, Virgin Atlantic has removed the requirement for colleagues to wear gendered uniform options. The crew now have the freedom to choose the uniform that they feel most comfortable in,
and which best represents who they truly are. We brought this policy change to life, alongside our friends at Tin Man, with a ‘Runway on a Runway’.
The iconic uniforms were modelled by crew, non-binary influencers, dancers and Drag Race sensation, Michelle Visage.The activity generated over 450 pieces of coverage and organic social reach is up to 3.8M. The number of Virgin Atlantic’s job applications has doubled since the launch of the film.