Bed Head asked us to launch their cult 90s haircare brand directly to consumers for the first time ever. So, we channelled their punk, rebellious, give-a-fuck attitude to develop the brand platform ‘Stay Headstrong’ that celebrates the Headstrong spirit and champions those who stay true to themselves.
HOLDING HEADS HIGH AT PRIDE
We turned hair into a headline with Bed Head at Austin Pride – unleashing a giant pop-up salon, drag icons, and a 7’ LED sphere to amplify unapologetic individuality. Bold hair, fearless beauty, zero conformity.
