Alice and Wonderland sprung to mind when Celebrity Cruises wanted to people to marvel at their new ship Celebrity Edge. So we created a campaign that brought that wonderment to life.

“I am grateful to Celebrity Cruises for putting Grace Slick's White Rabbit in an ad.”

— william

“That Celebrity Cruises ad on TV uses “White Rabbit” by Jefferson Airplane. Does that mean you’re guaranteed to get off your tits on a boat? Sign me up!”

— ginge Knievil

some things some people said

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