Zoopla, Britain’s second biggest property portal, didn’t want to emulate the glossy idealism of Rightmove. So over three campaigns and counting we’ve dug into the ‘warts and all’ realities of searching for a home, both financially and emotionally, and laid them bare in an honest and relatable approach. As the legendary homeowner Homer Simpson once said, “It’s funny ‘cause it’s true.”

“Pow casually on a Zoopla advert? Beautiful.”

— Mariamariaa

“That Zoopla advert that says the only reason to get yer own home is the endless amounts of shagging. On the money.”

— skrrt Kobain

“Zoopla those kids in your tv advert were awesome great acting for once on an ad”

— Angie